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University of Houston-Victoria

Small Business


Digital Media Expo 2016

Platforms, budgeting, creating content and multi-platform content integration is ever changing. DMX 2016 is all about Digital Media strategy. Learn more about using digital media effectively in a business world.

Digital Media Expo Logo no background

March 3, 2016

8:00 a.m.-3:00 p.m.

Kay and Ron Walker Auditorium

University of Houston Victoria, University North

3007 N. Ben Wilson St.

Early bird $45.00 per person

At the door $60.00 per person

Includes lunch and attendee packet.

Register here

Presented by      
Advocate Digital Media Logo     SBDC UHV Logo
Advocate Digital Media      UHV Small Business Development Center


8:00 a.m. - 8:30 a.m.  Registration and Light Breakfast 

8:30 - 8:45 a.m. Welcome

Dean Farhang Niroomand, UHV School of Business Administration;

Jason Holmes, Advocate Digital Media;

and Joe Humphreys, UHV SBDC

Internet of Things  This session will cover how digital plays a major role in our lives and the importance of understanding how to take advantage of marketing opportunities.

Mobile Strategy - Competing in Mobile

Marketing Plan Creation  This session will cover principles of marketing and general budget preparation by industry.

Engaging Social Media Creating engaging content for social media platforms

Content Marketing Panel - email, native, branding, video    Attendees are asked to email their questions in advance to with subject line "DMX Lunch Questions".  These are questions like "What is content marketing?" "Why is content important?" "What forms can content marketing take?" "What is the best way to distribute content?"

 Budgeting for Digital and 2016 Digital Projections

 Using Google Analytics

 There will be a short five-minute Q&A with each speaker following their presentation. Speakers also will available after the event to answer questions and provide guidance.