MBA in Marketing - College of Business Skip to main content

College of Business - MBA in Marketing

MBA in Marketing

MBA with a concentration in Marketing provides students with the tools to understand the scope of marketing research, buyer and industrial applications, and research methodologies to successfully analyze the ever-changing global environment.

Foundation and Core Requirements

Required Foundation Courses

These courses are waivable based on prior coursework. If needed, these courses are offered fully online in an 8-week format and can be completed in a single semester.

  • BUSI 6A02 Statistics and Research Methods
  • ACCT 6A01 Financial Reporting & Analysis
  • ECON 6351 Economics for Managers

Commons and smith building

Required Core Courses

The core curriculum consists of the following courses, equivalent to 24 credit hours total.

  • MGMT 6350 Strategic Management
  • ACCT 6352 Strategic Cost Management
  • MGMT 6352 Contemporary MIS Issues
  • MGMT 6354 Management and Leadership
  • MKTG 6352 Marketing Management OR MKTG 6377 International Marketing
  • FINC 6352 Financial Management
  • MGMT 6355 Operations and Supply Chain Management
  • MGMT 6399 Program Capstone
Student looking off camera

Marketing Concentration

Choose 2 of the following:

  • MKTG 6300 Selected Topics in Marketing
  • MKTG 6372 Marketing Research
  • MKTG 6375 Integrated Marketing Communication
  • MKTG 6378 Digital Marketing
Group of students chatting.

Total Program Requirements

Required Foundation/Prerequisite Courses {Varies by individual}
Required Core+Elective/Concentration Requirements 30 hours

jun yang 400x COB

Jun Yang

Professor of Marketing

Effective marketing is a cornerstone of business success. In my course, you will delve into the intricacies of market research and consumer behavior. By cultivating a deep understanding of your target audience and harnessing the power of data analysis, you will be well-equipped to develop strategic marketing campaigns that drive growth and profitability.

Loading...