Textbooks

Information on Buying Textbooks

Students can choose to purchase their textbooks through the campus bookstore or may use the publishing information posted below to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that

  • the vendor supplies you with the wrong edition of your text,
  • the course instructor is forced to make a late change to the required textbooks,
  • you are forced to make a last-minute change to your schedule due to missing prerequisites, or
  • your course is canceled due to low enrollment.

In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.

Textbooks for Fall 2019

CourseSectionTextbook
ACCT 2301  All Weygandt, Kimmel, Kieso, Financial & Managerial Accounting, 2nd ed., Wiley, ISBN 9781118334263 (Required).
ACCT 2302  All Weygandt, Kimmel, Kieso, Financial & Managerial Accounting, 2nd ed., Wiley, ISBN 9781118334263 (Required). 
ACCT 3303  All
Easton, McAnally, Sommers, Zhang, Financial Statement Analysis & Valuation, 5th ed., Cambridge Business Publishers, ISBN 9781618532336 (Required).
ACCT 3311  All

Horngren, Datar, Rajan, Cost Accounting, 16th ed., Pearson, ISBN 9780134476032 (Required).

ACCT 3312  All Kieso, Weygandt, Warfield, Intermediate Accounting, 16th ed., Wiley, ISBN 9781118742976 (Required).
ACCT 3313  All Kieso, Weygandt, Warfield, Intermediate Accounting, 16th ed., Wiley, ISBN 9781118742976 (Required).
ACCT 4311  All Spilker, Ayers, Robinson, Outslay, Worsham, Barrick, and Weaver, Taxation of Individuals and Business Entities, 11th (2020) ed., McGraw-Hill Irwin, ISBN 978-1259969614 (Required).
ACCT 4320  All Romney, Steinbart, Accounting Information Systems, 14th ed., Pearson, ISBN 9780134474021 (Required).
ACCT 4321  All

Johnstone, Gramling, Rittenberg, Auditing: A Risk-Based Approach, 11th ed., Cengage Learning, ISBN 9781337619455 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

ACCT 4331  All Hopkins, Halsey, Advanced Accounting, 4th ed., Cambridge Business Publishers, ISBN 9781618533128
ACCT 6351  Kalelkar
Dyckman, Hanlon, Magee, Pfeiffer, Financial Accounting, 5th ed., Cambridge Business Publishers, ISBN 9781618531650 (Required).
ACCT 6351  Du Wild, Halsey, McAnally Easton, Financial Accounting for MBAs, 7th ed., Cambridge, ISBN 9781618532312 (Required).
ACCT 6352  All Blocher, Stout, Juras, Cokins, Cost Management: A Strategic Emphasis, 7th ed., McGraw-Hill Education, ISBN 9780077733773 (Required).
ACCT 6354  All Spilker, Ayers, Robinson, Outslay, Worsham, Barrick, and Weaver, Taxation of Individuals and Business Entities, 11th (2020) ed., McGraw-Hill Irwin, ISBN 978-1259969614 (Required).
ACCT 6371  All Knapp, Contemporary Auditing: Real Issues and Cases, 9th ed, South-Western College Pub, ISBN 9781133187899 (Required).

Knapp, The Solitary Auditor, 2016, Carolina Academic Press, ISBN 9781611638783 (Required).
ACCT 6374  All

Mintz, Morris, Ethical Oblications and Decision-Making in Accounting: Text and Cases, 4th ed., McGraw-Hill Education, ISBN 9781259543470 (Required).

BUSI 3303  All

Anderson, Sweeney, Williams, Essentials of Modern Business Statistics with Microsoft Excel, 7th ed., Cengage Learning, ISBN 9781337298292 (Required). Sections with Dr. Durmaz may require additional access to MindTap.

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

BUSI 4390  All {no textbook required}
BUSI 6351  All Lawrence, Weber, Business and Society: Stakeholders, Ethics, Public Policy, 15th ed., McGraw-Hill Education, ISBN 9781259315411 (Required).
BUSI 6390  All {no textbook required}
ECON 2301  All

Brief Principles of Macroeconomics, Loose-leaf Version, 8th + MindTap Economics, 1 term Printed Access Card ISBN 9781337379311 {Updated 8.19.19}

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

ECON 2302  All McConnell, Brue, Flynn, Microeconomics, 21st ed., McGraw-Hill Education, ISBN 9781260152692 (Required).
ECON 3305  Chen Thomas, Maurice, Managerial Economics: Foundations of Business Analysis and Strategy, 12th ed., McGraw-Hill Education, ISBN 9780078021909 (Required)
ECON 3305  Niroomand

McGuigan, Moyer, Harris, Managerial Economics: Applications, Strategy, and Tactics, 14th ed., Cengage Learning, ISBN 9781305506381 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

ECON 3321  All Mankiw, Macreconomics, 10th ed., Worth Publishers, ISBN 9781319106003 (Required).
ECON 6351  All

Tucker, MindTap Economics, 1 term (6 months) Instant Access for Tucker's Survey of Economics, 10th ed., Cengage Learning, ISBN 9781337111546

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

ECON 6367  All

Carbaugh, International Economics, 15th ed., Cengage Learning, ISBN 9781285854359 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

EDEN 6350  All Friedman, The World is Flat: A Brief History of the Twenty-First Century, 2006 ed., Farrar, Straus and Giroux, ISBN 9780374292799 (Required). Other editions are also acceptable. This text will also be used in EDEN 6356.

Florida, Who's Your City?: How the Creative Economy is Making Where You Live the Most Important Decision of Your Life, 2008 ed., Basic Books, ISBN 9780465003525 (Required).

Florida, The New Urban Crisis: How Our Cities are Increasing Inequality, Deepening Segregation, and Failing the Middle Class – and What We can do About It.  Basic Books, 2017 ed., ISBN 9780465079742 (Required).

Kotkin, The Next Hundred Million: American in 2050, 2010 ed., Penguin Press HC, ISBN 9781594202445 (Required).
EDEN 6351  All Hall, Peters, Jump Start Your Business Brain: The Scientific Way to Make More Money, 2005 ed., Clerisy Press, ISBN 9781578601790 (Required). Other editions are also acceptable.

Osterwalder, Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 2010 ed., John Wiley & Sons, ISBN 9780470876411 (Required).

McKnight, Will It Fly? How to Know if Your New Business Idea Has Wings…Before You Take the Leap, 2003 ed., FT Press, ISBN 9780130462213 (Required).

Bygrave, Zacharakis, The Portable MBA in Entrepreneurship, 4th ed., Wiley, ISBN 9780470481318 (Required). This text will also be used in EDEN 6352.

von Oech, A Whack on the Side of the Head: How Can You Be More Creative, 1998 ed., Business Plus, ISBN 9780446674553 (Recommended).

Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovatioin to Create Radically Successful Businesses, 2011 ed., Currency, ISBN 9780307887894 (Required).
EDEN 6354  All Collins, Good to Great: Why Some Companies Make the Leap…And Others Don't, 1st ed., HarperBusiness, ISBN 9780066620992 (Required).

Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, 1st ed., Free Press, ISBN 9780684841489 (Required).

Covey, The 8th Habit: From Effectiveness to Greatness, 1st ed., Free Press, ISBN 9780743287937 (Required).

Keeley, Walters, Pikkel, Quinn, Ten Types of Innovation: The Discipline of Building Breakthroughs, 1st ed., Wiley, ISBN 9781118504246 (Required).

Bradford, Tarcy, Simplified Strategic Planning: The No-Nonsense Guide for Busy People Who Want Results Fast, 2000 ed., Chandler House Press, ISBN 9781886284463 (Required).
EDEN 6356  All Bendavid-Val, Regional and Local Economic Analysis for Practitioners, 4th ed., Praeger, ISBN 9780275937515 (Required).

Florida, Who's Your City? How the Creative Economy is Making Where You Live the Most Important Decision of your Life, 2008 ed., Basic Books, ISBN 9780465003525 (Required).
EDEN 6359  All {no textbook required}
FINC 3304  All Ross, Westerfield, Jordan, Essentials of Corporate Finance, 10th ed., McGraw-Hill Education, ISBN 9781260394733 (Required). Sections with Dr. Durmaz may require additional access to CONNECT.
FINC 4320  All

Mayo, Investments: An Introduction (with Stock-Trak Coupon), 12th ed., Cengage Learning, ISBN 9781305638419 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

FINC 4325  All

Madura, International Financial Management, 13th ed., Cengage Learning, ISBN 9781337099738 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

FINC 4352  All

Brigham, Daves, Intermediate Financial Management, 13th ed., Cengage Learning, ISBN 9781337395083 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

FINC 4354  All Rejda, McNamara, Principles of Risk Management and Insurance, 14th ed., Pearson, ISBN 9780135180860 (Required).
FINC 6352  All

Brigham, Ehrhardt, Financial Management: Theory & Practice, 16th ed., Cengage Learning, ISBN 9781337902601 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

FINC 6363

 All

Mayes, Shank, Financial Analysis with Microsoft Excel 2016, 8th ed.,Cengage Learning, ISBN 9781337298049 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited
FINC 6367  All Robin, International Corporate Finance, 1st ed., McGraw-Hill/Irwin Series in Finance, Insurance, and Real Estate, ISBN 9780073530666 (Required).
HCAD 4351  All Kelly, Applying Quality Management in Healthcare, 4th ed., Health Administration Press, ISBN 9781567938814 (Required).
HCAD 4352  All Burke, Weill, Information Technology for the Health Professions, 5th ed., Pearson, ISBN 9780134877716 (Required).
HCAD 4353  All Lussier, Hendon, Human Resource Management: Functions, Applications, and Skill Development, 3rd ed., SAGE Publications, ISBN 9781506360348 (Required).
HCAD 4354  All

Santerre, Neun, Health Economics, 6th ed., South-Western College Pub, ISBN 9781111822729 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

HCAD 4355  All Spector, Implementing Organizational Change: Theory into Practice, 3rd ed., Pearson, ISBN 9780132729840 (Required).
HCAD 4356  All Harris, Healthcare Strategic Planning, 4th ed., Health Administration Press, ISBN 9781567938999 (Required).
MGMT 3303  All Kinicki, Williams, Management: A Practical Introduction, 8th ed., McGraw-Hill Education, ISBN 9781259732652 (Required).
MGMT 3304  All

Miller, Business Law Today, The Essentials: Texts and Summarized Cases, 11th ed., Cengage Learning, ISBN 9781305574793 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MGMT 3306  All Heizer, Render, Operations Management, 12th ed., Pearson, ISBN 9780134471815 (Required).
MGMT 4303  All Hisrich, Peters, Shepherd, Entrepreneurship, 10th ed., McGraw-Hill Education, ISBN 9780078112843 (Required)

Osterwalder, Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 2010 ed., John Wiley and Sons, ISBN 9780470876411 (Required)
MGMT 4305  All

Lussier, Achua, Leadership: Theory, Application, and Skill Development, 6th ed., Cengage Learning, ISBN 9781285866352 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available through the subscription. For more information, visit www.cengage.com/unlimited

MGMT 4308  All

Carroll, Brown, Buchholtz, Business & Society: Ethics, Sustainability, & Stakeholder Management, 10th ed., Cengage Learning, ISBN 9781305959828 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MGMT 4309  All Gamble, Thompson Jr, Peteraf, Essentials of Strategic Management: The Quest for Competitive Advantage, 5th ed., McGraw-Hill Education, ISBN 9781259546983 (Required).
MGMT 4311  All Lussier, Hendon, Human Resource Management: Functions, Applications, and Skill Development, 3rd ed., SAGE Publications, ISBN 9781506360348 (Required).
MGMT 4313  All Martocchio, Strategic Compensation: A Human Resource Management Approach, 10th ed., Pearson, ISBN 9780135226148 (Required). Edition updated 7.23.19.
MGMT 4316  All Luthans, Doh, International Management: Culture, Strategy, and Behavior, 10th ed., McGraw-Hill Education, ISBN 9781259705076 (Required).
MGMT 4320  All Robbins, Judge, Organizational Behavior, 18th ed., Pearson, ISBN 9780134729329 (Required).
MGMT 4325  All Spector, Implementing Organizational Change: Theory into Practice, 3rd ed., Pearson, ISBN 9780132729840 (Required).
MGMT 4335  All Gido, Clements, Successful Project Management, 7th ed., Cengage Learning, ISBN 9781337095471 (Required). 
MGMT 4337  All

Wisner, Tan, Leong, Principles of Supply Chain Management: A Balanced Approach, 4th ed., Cengage Learning, ISBN 9781285428314 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MGMT 6352  All

Kroenke, Boyle, Experiencing MIS, 8th ed., Pearson, ISBN 9780134773636 (Required).

e-Text available through http://www.mypearsonstore.com/bookstore/experiencing-mis-subscription-9780134792736?xid=PSED

MGMT 6354  All

DuBrin, MindTap for Leadership: Research Findings, Practice, and Skills, 9th ed., Cengage Learning, ISBN 9781337620215 (Required). Students should purchase their MindTap access from within the Blackboard course on the first day of class. This access will give e-book access, as well as access to the required course materials.

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MGMT 6355  All Jacobs, Chase, Operations and Supply Chain Management, 14th ed., McGraw-Hill Higher Education, ISBN 9780078024023 (Required). International edition NOT acceptable.

MGMT 6356

 All

Snell, Morris, Bohlander, Managing Human Resources, 18th ed., Cengage, ISBN 9781337389624.

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited
MGMT 6359  All

Rothaermel, Strategic Management with CONNECT Access and online access to Capsim, 4th ed., McGraw-Hill Education, ISBN 9781307360554 (Required). This is a custom bundle created specifically for UHV, which includes required CONNECT access (complete with SmartBook and a traditional ebook) and online access to the Capsim software required for the course. A looseleaf copy of the text can be purchased via Connect for $25. A search using this ISBN will not yield results.

MGMT 6367  All

{no textbook required}

MGMT 6369  All

Peng, Global Strategy, 3rd ed., Cengage Learning, ISBN 9781133964612 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MGMT 6376  All Hall, Peters, Jump Start Your Business Brain: The Scientific Way to Make More Money, 2005 ed., Clerisy Press, ISBN 9781578601790 (Required). Other editions are also acceptable.

Osterwalder, Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 2010 ed., John Wiley & Sons, ISBN 9780470876411 (Required).

McKnight, Will It Fly? How to Know if Your New Business Idea Has Wings…Before You Take the Leap, 2003 ed., FT Press, ISBN 9780130462213 (Required).

Bygrave, Zacharakis, The Portable MBA in Entrepreneurship, 4th ed., Wiley, ISBN 9780470481318 (Required). This text will also be used in EDEN 6352.

von Oech, A Whack on the Side of the Head: How Can You Be More Creative, 1998 ed., Business Plus, ISBN 9780446674553 (Recommended).

Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovatioin to Create Radically Successful Businesses, 2011 ed., Currency, ISBN 9780307887894 (Required).
MGMT 6377  All Deresky, International Management: Managing Across Borders and Cultures, Text and Cases, 9th ed., Pearson, ISBN 9780134376042 (Required).
MGMT 6380  All Gerhart, Newman, Compensation, 13th ed., McGraw-Hill Higher Education, ISBN 9781260486186 (Required).
MKTG 3303  All

Pride, Ferrell, Marketing 2016, 18th ed., Cengage Learning, ISBN 9781285858340 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MKTG 3321  All

Ingram, LaForge, Avila, Schwepker, Williams, SELL, 5th ed., Cengage, ISBN 9781305662094 (Required)

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MKTG 4311  All Schiffman, Wisenblit, Consumer Behavior, 11th ed., Pearson, ISBN 9780132544368 (Required).
MKTG 4313  All

Babin, Zikmund, Essentials of Marketing Research, 6th ed., Cengage Learning, ISBN 9781305263475 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MKTG 4316  All

Roberts, Zahay, Internet Marketing: Integrating Online and Offline Strategies, 4th ed., Cengage Learning, ISBN 9781337106764 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited
 
Laudon, Traver, E-Commerce 2019, 15th ed., Pearson, ISBN 9780134839516 (Recommended).

MKTG 4340  All {no textbook required}
MKTG 6352  All Kotler, Keller, Framework for Marketing Management, 6th ed., Pearson, ISBN 9780133871319 (Required).

MarkStrat simulation (Required).
The detailed instructions on how to purchase the simulation license will be available on Blackboard. The cost is $65 per license.
MKTG 6374  All Zeithaml, Bitner, Gremier, Services Marketing, 6th ed., McGraw-Hill Education, ISBN 9780078112058 (Required).
MKTG 6377  All

Keegan, Green, Global Marketing, 9th ed., Pearson, ISBN 9780134129945 (Required).

QMSC 6351  Adamchik

Anderson, Sweeney, Williams, Camm, Cochran, MindTap Modern Business Statistics with Microsoft Excel with XLSTAT Education Edition Printed Access Card, 6th ed., Cengage Learning, ISBN 9781337556712 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

QMSC 6351 Hajilee

Anderson, Sweeney, Williams, Camm, Cochran, Modern Business Statistics with Microsoft Excel, 6th ed., Cengage Learning, ISBN 9781337115186 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited