Textbooks

Information on Buying Textbooks

The Victoria College Bookstore and UH Sugar Land campus bookstore carry textbooks for all UHV School of Business Administration courses. The UH Sugar Land campus bookstore will also handle textbooks for the UHV Katy location.

Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that

  • the vendor supplies you with the wrong edition of your text,
  • the course instructor is forced to make a late change to the required textbooks,
  • you are forced to make a last-minute change to your schedule due to missing prerequisites, or
  • your course is canceled due to low enrollment.

In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.

Textbooks for Spring 2019

Course SectionTextbook
ACCT 2301   All Weygandt, Kimmel, Kieso, Financial & Managerial Accounting, 2nd ed., Wiley, ISBN 9781118334263 (Required)
ACCT 2302   All Weygandt, Kimmel, Kieso, Financial & Managerial Accounting, 2nd ed., Wiley, ISBN 9781118334263 (Required). 
ACCT 3303 

Kalelkar, Lee

Easton, McAnally, Sommers, Zhang, Financial Statement Analysis & Valuation, 5th ed., Cambridge Business Publishers, ISBN 9781618532336 (Required).
ACCT 3303  Xu, Dong
Subramanyam, Financial Statement Analysis, 11th ed., McGraw-Hill Education, ISBN 9780078110962 (Required).
ACCT 3311   All

Horngren, Datar, Rajan, Cost Accounting, 16th ed., Pearson, ISBN 9780134476032 (Required).

ACCT 3312   All Kieso, Weygandt, Warfield, Intermediate Accounting, 16th ed., Wiley, ISBN 9781118742976 (Required).
ACCT 3313   All Kieso, Weygandt, Warfield, Intermediate Accounting, 16th ed., Wiley, ISBN 9781118742976 (Required).
ACCT 4311   All

Spilker, Ayers, Robinson, Outslay, Worsham, Barrick, and Weaver, Taxation of Individuals and Business Entities, 10th (2019) ed., McGraw-Hill Higher Education, ISBN 9781259918391 (Required),

or Connect Online Access for McGraw-Hill’s Taxation of Individuals and Business Entities 2019 Edition, ISBN 9781260118872 (Required).

ACCT 4320   All Romney, Steinbart, Accounting Information Systems, 14th ed., Pearson, ISBN 9780134474021 (Required).
ACCT 4321   All

Johnstone, Gramling, Rittenberg, Auditing: A Risk-Based Approach, 11th ed., Cengage Learning, ISBN 9781337619455 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

ACCT 4331   All Hoyle, Schaefer, Doupnik, Advanced Accounting, 13th ed., McGraw-Hill Education, ISBN 9781259444951 (Required).
ACCT 6351  Kuang, Lee
Dyckman, Hanlon, Magee, Pfeiffer, Financial Accounting, 5th ed., Cambridge Business Publishers, ISBN 9781618531650 (Required).
ACCT 6351   Du Wild, Halsey, McAnally Easton, Financial Accounting for MBAs, 7th ed., Cambridge, ISBN 9781618532312 (Required).
ACCT 6352   All Blocher, Stout, Juras, Cokins, Cost Management: A Strategic Emphasis, 7th ed., McGraw-Hill Education, ISBN 9780077733773 (Required).
ACCT 6371   All Knapp, Contemporary Auditing: Real Issues and Cases, 9th ed, South-Western College Pub, ISBN 9781133187899 (Required).

Knapp, The Solitary Auditor, 2016, Carolina Academic Press, ISBN 9781611638783 (Required).
ACCT 6376   All Sawyers, Gill, Federal Tax Research, 11th ed., South-Western College/West, ISBN 9781337282987 (Required).
ACCT 6377   All Weygandt, Kimmel, Kieso. Financial Accounting, IFRS Edition, 3rd ed., Wiley, ISBN 9781118978085.
ACCT 6380   All Crumbley, Heitger, Smith, Forensic and Investigative Accounting, 8th ed., Wolters Kluwer CCH, ISBN 9780808046240 (Required).

Crumbley, LaGraize, Peters, Case Studies in Forensic Accounting and Fraud Auditing, 2nd ed., Wolters Kluwer CCH, ISBN 9780808041931 (Required).
BUSI 3303   All

Anderson, Sweeney, Williams, Essentials of Modern Business Statistics with Microsoft Excel, 7th ed., Cengage Learning, ISBN 9781337298292 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

BUSI 4390   All {no textbook required}
BUSI 6351   All Lawrence, Weber, Business and Society: Stakeholders, Ethics, Public Policy, 15th ed., McGraw-Hill Education, ISBN 9781259315411 (Required).
BUSI 6390   All {no textbook required}
ECON 2301   All Krugman, Wells, Macroeconomics, 3rd ed., Worth Publishers, ISBN 9781429283434 (Required).
ECON 2302   All McConnell, Brue, Flynn, Microeconomics, 21st ed., McGraw-Hill Education, ISBN 9781260152692 (Required).
ECON 3305   Glasure Keat, Young, Managerial Economics, 7th ed., Pearson, ISBN 9780133020267 (Required).
ECON 3305   Chen Thomas, Maurice, Managerial Economics: Foundations of Business Analysis and Strategy, 12th ed., McGraw-Hill Education, ISBN 9780078021909 (Required)
ECON 3311   All

Madura, Financial Markets and Institutions, 12th ed., South-Western College Pub, ISBN 9781337099745 or 9781337587273 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available through the subscription. For more information, visit www.cengage.com/unlimited

ECON 4316   All Pugel, International Economics, 16th ed., McGraw-Hill Education, ISBN 9780078021770 (Required).
ECON 6351   Hajilee Schiller, Gebhardt, Essentials of Economics, 10th ed., McGraw-Hill Education, ISBN 9781259235702 (Required).
ECON 6351   Adamchik

Tucker, MindTap Economics, 1 term (6 months) Instant Access for Tucker's Survey of Economics, 10th ed., Cengage Learning, ISBN 9781337111546

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

ECON 6367   All

Carbaugh, International Economics, 15th ed., Cengage Learning, ISBN 9781285854359 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

EDEN 6350   All Friedman, The World is Flat: A Brief History of the Twenty-First Century, 2006 ed., Farrar, Straus and Giroux, ISBN 9780374292799 (Required). Other editions are also acceptable. This text will also be used in EDEN 6356.

Florida, Who's Your City?: How the Creative Economy is Making Where You Live the Most Important Decision of Your Life, 2008 ed., Basic Books, ISBN 9780465003525 (Required).

Florida, The New Urban Crisis: How Our Cities are Increasing Inequality, Deepening Segregation, and Failing the Middle Class – and What We can do About It.  Basic Books, 2017 ed., ISBN 9780465079742 (Required).

Kotkin, The Next Hundred Million: American in 2050, 2010 ed., Penguin Press HC, ISBN 9781594202445 (Required).
EDEN 6351   All Hall, Peters, Jump Start Your Business Brain: The Scientific Way to Make More Money, 2005 ed., Clerisy Press, ISBN 9781578601790 (Required). Other editions are also acceptable.

Osterwalder, Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 2010 ed., John Wiley & Sons, ISBN 9780470876411 (Required).

McKnight, Will It Fly? How to Know if Your New Business Idea Has Wings…Before You Take the Leap, 2003 ed., FT Press, ISBN 9780130462213 (Required).

Bygrave, Zacharakis, The Portable MBA in Entrepreneurship, 4th ed., Wiley, ISBN 9780470481318 (Required). This text will also be used in EDEN 6352.

von Oech, A Whack on the Side of the Head: How Can You Be More Creative, 1998 ed., Business Plus, ISBN 9780446674553 (Recommended).

Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovatioin to Create Radically Successful Businesses, 2011 ed., Currency, ISBN 9780307887894 (Required).
EDEN 6352   All Kawasaki, The Art of the Start: The TIme-Tested, Battle-Hardened Guide for Anyone Starting Anything , 1st ed., Portfolio, ISBN 9781591841159 (Required)

Bygrave, Zacharakis, The Portable MBA in Entrepreneurship, 4th ed., Wiley, ISBN 9780470481318 (Required).

Hisrich, Peters, Shepherd, Entrepreneurship, 10th ed., McGraw-Hill Education, ISBN 9780078112843 (Required).
EDEN 6355   All Seidman, Economic Development Finance, 1st ed., SAGE Publications Inc., ISBN 9780761927099 (Required).
EDEN 6357   All Leigh, Blakely, Planning Local Economic Development: Theory and Practice, 6th ed., SAGE Publications, Inc., ISBN 9781506363998 (Required).
EDEN 6359   All {no textbook required}
FINC 3304   All Ross, Westerfield, Jordan, Essentials of Corporate Finance, 9th ed., McGraw-Hill Education, ISBN 9781259277214 (Required).
FINC 3321   All

Madura, Financial Markets and Institutions, 12th ed., South-Western College Pub, ISBN 9781337099745 or 9781337587273 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available through the subscription. For more information, visit www.cengage.com/unlimited

FINC 4320   All

Mayo, Investments: An Introduction (with Stock-Trak Coupon), 12th ed., Cengage Learning, ISBN 9781305638419 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available through the subscription. For more information, visit www.cengage.com/unlimited

FINC 4325   All

Madura, International Financial Management, 13th ed., Cengage Learning, ISBN 9781337099738 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

FINC 4369   All Bruner, Eades, and Schill, Case Studies in Finance: Managing for Corporate Value Creation, 8th ed., McGraw-Hill Education, ISBN 9781260427578 (Required).
FINC 6352   All

Brigham, Ehrhardt, Financial Management: Theory & Practice, 15th ed., Cengage Learning, ISBN 9781305632295 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

FINC 6361

   All

Jordan, Miller, Dolvin , MP Fundamentals of Investments with Stock-Trak Card, 8th ed., McGraw-Hill Education, ISBN 9781260195187 (Required) If you purchase a used edition, you will need to subscribe to the StockTrak simulation. International edition NOT acceptable.

FINC 6366   All

Dorfman, Cather, Introduction to Risk Management and Insurance, 10th ed., Pearson, ISBN 9780131394124 (Required).

FINC 6367   All Robin, International Corporate Finance, 1st ed., McGraw-Hill/Irwin Series in Finance, Insurance, and Real Estate, ISBN 9780073530666 (Required).
HCAD 4352   All Burke, Weill, Information Technology for the Health Professions, 5th ed., Pearson, ISBN 9780134877716 (Required).
HCAD 4353   All Lussier, Hendon, Human Resource Management: Functions, Applications, and Skill Development, 3rd ed., SAGE Publications, ISBN 9781506360348 (Required).
HCAD 4354   All

Santerre, Neun, Health Economics, 6th ed., South-Western College Pub, ISBN 9781111822729 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available through the subscription. For more information, visit www.cengage.com/unlimited

HCAD 4355   All Spector, Implementing Organizational Change: Theory into Practice, 3rd ed., Pearson, ISBN 9780132729840 (Required).
HCAD 4356   All Zuckerman, Healthcare Strategic Planning, 3rd ed., Health Administration Press, ISBN 9781567934342 (Required).
MGMT 3303   All Kinicki, Williams, Management: A Practical Introduction, 8th ed., McGraw-Hill Education, ISBN 9781259732652 (Required).
MGMT 3304   All

Miller, Business Law Today, The Essentials: Texts and Summarized Cases, 11th ed., Cengage Learning, ISBN 9781305574793 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MGMT 3306   All Heizer, Render, Operations Management, 12th ed., Pearson, ISBN 9780134471815 (Required).
MGMT 4303   All Hisrich, Peters, Shepherd, Entrepreneurship, 10th ed., McGraw-Hill Education, ISBN 9780078112843 (Required)

Osterwalder, Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 2010 ed., John Wiley and Sons, ISBN 9780470876411 (Required)
MGMT 4305   All

Lussier, Achua, Leadership: Theory, Application, and Skill Development, 6th ed., Cengage Learning, ISBN 9781285866352 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available through the subscription. For more information, visit www.cengage.com/unlimited

MGMT 4308   All

Carroll, Brown, Buchholtz, Business & Society: Ethics, Sustainability, & Stakeholder Management, 10th ed., Cengage Learning, ISBN 9781305959828 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MGMT 4309   All Gamble, Thompson Jr, Peteraf, Essentials of Strategic Management: The Quest for Competitive Advantage, 5th ed., McGraw-Hill Education, ISBN 9781259546983 (Required).
MGMT 4311   All Lussier, Hendon, Human Resource Management: Functions, Applications, and Skill Development, 3rd ed., SAGE Publications, ISBN 9781506360348 (Required).
MGMT 4312   All

Gatewood, Field, Barrick, Human Resource Selection, 8th ed., Cenage Learning, ISBN 9781305102682 (Required)

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MGMT 4316   All Luthans, Doh, International Management: Culture, Strategy, and Behavior, 10th ed., McGraw-Hill Education, ISBN 9781259705076 (Required).
MGMT 4320   All Robbins, Judge, Organizational Behavior, 18th ed., Pearson, ISBN 9780134729329 (Required).
MGMT 4325   All Spector, Implementing Organizational Change: Theory into Practice, 3rd ed., Pearson, ISBN 9780132729840 (Required).
MGMT 4336   All Bowersox, Closs, Cooper, Bowersox, Supply Chain Logistics Management, 4th ed., McGraw-Hill, ISBN 9780078024054 (Required). International edition is not acceptable.
MGMT 6352   All

Kroenke, Boyle, Experiencing MIS, 8th ed., Pearson, ISBN 9780134773636 (Required).

e-Text available through http://www.mypearsonstore.com/bookstore/experiencing-mis-subscription-9780134792736?xid=PSED

MGMT 6354   All

DuBrin, MindTap for Leadership: Research Findings, Practice, and Skills, 9th ed., Cengage Learning, ISBN 9781337620208 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MGMT 6355   All Jacobs, Chase, Operations and Supply Chain Management, 14th ed., McGraw-Hill Higher Education, ISBN 9780078024023 (Required). International edition NOT acceptable.

MGMT 6356

   All

Bernardin, Russell, Human Resource Management: An Experiential Approach, 6th ed., McGraw-Hill Education, ISBN 9780077602963 (Required).

MGMT 6359   Salazar Rothaermel, Strategic Management with CONNECT Access and online access to Capsim, 4th ed., McGraw-Hill Education, ISBN 9781307360554 (Required). This is a custom bundle created specifically for UHV, which includes required CONNECT access (complete with SmartBook and a traditional ebook) and online access to the Capsim software required for the course. A looseleaf copy of the text can be purchased via Connect for $25. A search using this ISBN will not yield results.
MGMT 6359   Cloninger Thompson, Peteraf, Gamble, Strickland III, Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases CONNECT Access, 21st ed., McGraw-Hill Education, ISBN 9781260273656 (Required). This access comes with an e-book. A stand-alone loose-leaf copy can be purchased through CONNECT, or separately using ISBN 978-1260152555.
MGMT 6367   All

Choptra, Meindl, Supply Chain Management: Strategy, Planning, and Operation, 6th ed., Pearson, ISBN 9780133800203 (Recommended).

MGMT 6369   All

Peng, Global Strategy, 3rd ed., Cengage Learning, ISBN 9781133964612 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MGMT 6375   All

Cihon, Castagnera, Employment and Labor Law, 9th ed., South-Western College/West, ISBN 9781305580015 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MGMT 6376   All Hall, Peters, Jump Start Your Business Brain: The Scientific Way to Make More Money, 2005 ed., Clerisy Press, ISBN 9781578601790 (Required). Other editions are also acceptable.

Osterwalder, Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 2010 ed., John Wiley & Sons, ISBN 9780470876411 (Required).

McKnight, Will It Fly? How to Know if Your New Business Idea Has Wings…Before You Take the Leap, 2003 ed., FT Press, ISBN 9780130462213 (Required).

Bygrave, Zacharakis, The Portable MBA in Entrepreneurship, 4th ed., Wiley, ISBN 9780470481318 (Required). This text will also be used in EDEN 6352.

von Oech, A Whack on the Side of the Head: How Can You Be More Creative, 1998 ed., Business Plus, ISBN 9780446674553 (Recommended).

Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovatioin to Create Radically Successful Businesses, 2011 ed., Currency, ISBN 9780307887894 (Required).
MGMT 6377   All Deresky, International Management: Managing Across Borders and Cultures, Text and Cases, 9th ed., Pearson, ISBN 9780134376042 (Required).
MGMT 6381   All Heneman III, Judge, Kammeyer-Mueller, Staffing Organizatons, 9th ed., McGraw-Hill Education, ISBN 9781259756559 (Required)

Lawson, The Trainer's Handbook, 4th ed., Pfeiffer, ISBN 9781118933138 (Required).
MGMT 6385   All Pozgar, Legal Aspects of Health Care Administration, 13th ed., Jones & Bartlett Learning, ISBN 9781284127171 (Required).
MGMT 6387   All Tjosvold, Leung, Cross-Cultural Management: Foundations and Future, 1st ed., Routledge, ISBN 9780754618812 (Required).
MKTG 3303   All

Pride, Ferrell, Marketing 2016, 18th ed., Cengage Learning, ISBN 9781285858340 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited

MKTG 4311   All Schiffman, Wisenblit, Consumer Behavior, 11th ed., Pearson, ISBN 9780132544368 (Required).
MKTG 4312   All

Clow, Baack, Integrated Advertising, Promotion, and Marketing Communications, 7th ed., Pearson, ISBN 9780133866339 (Required).

MKTG 4313   All

Babin, Zikmund, Essentials of Marketing Research, 6th ed., Cengage Learning, ISBN 9781305263475 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available through the subscription. For more information, visit www.cengage.com/unlimited

MKTG 4317   All Zeithaml, Bitner, Gremier, Services Marketing, 6th ed., McGraw-Hill Education, ISBN 9780078112058 (Required).
MKTG 4325   All Keegan, Green, Global Marketing, 9th ed., Pearson, ISBN 9780134129945(Required).
MKTG 4340   All {no textbook required}
MKTG 6300   All Newman, The Marketing Revolution in Politics, 1st ed., Rotman-Utp Publishing, ISBN 9781442647992 (Required).

Cwalina, Falkowski, Newman, Political Marketing: Theoretical and Strategic Foundations, 1st ed., Routledge, ISBN 9780765622914 (Required).
MKTG 6352   All Kotler, Keller, Framework for Marketing Management, 6th ed., Pearson, ISBN 9780133871319 (Required).

MarkStrat simulation (Required).
The detailed instructions on how to purchase the simulation license will be available on Blackboard. The cost is $65 per license.
MKTG 6377   All Keegan, Global Marketing Management, 8th ed., Pearson, ISBN 9780136157397 (Required).
QMSC 6351   Adamchik

Anderson, Sweeney, Williams, Camm, Cochran, MindTap Modern Business Statistics with Microsoft Excel with XLSTAT Education Edition Printed Access Card, 6th ed., Cengage Learning, ISBN 9781337556712 (Required).

This title is available as an e-Book with a Cengage Unlimited subscription, which is a subscription purchase option allowing payment of one low price for all course materials from Cengage for a set period of time, as opposed to purchasing separate Cengage materials for each course in that time period. When you subscribe, you have access to Cengage's entire catalog and library of coursework, eBooks, and digital products. Discounted loose-leaf editions are available, and some courses may have the option for print rentals. For more information, visit www.cengage.com/unlimited